Hong Kong – When companies think about building brand image or launching a product or service, they often reach the market with lots of creative ideas. But are these ideas enough to take their achievement on the right way? Do their ideas include any of the best ? Yes, this old marketing tool is the most effective way of promoting their services.
Now, companies might be thinking about selecting the news release distribution, considering all the services are the same. But actually, all the news release services are not the same. What is the benefit of selecting any random service if nobody sees their news release? Their story needs to distribute effectively, only then their business will get a boost.
Copmanies must be wondering now which news release distribution would be worth their selection. To make it easy, please check the following suggestions by AsiaPresswire () .
Best News release Distribution Services
When companies are talking about service, it is necessary to understand what the service is. Well, this is the service that sends their brand message through news releases to their target audiences and to different locations. When the news release is sent, journalists search and find releases that are linked to organizations and businesses.
So how can companies submit their news release? Basically, there are two different ways:
– Post their release to their selected news release distribution service
– Send to different locations like magazines, newspapers, etc.
– The cost linked to both the services varies.
As companies are now aware of the news release distribution service, now let all know about the top news release distribution services in 2020.
To make the selection process easier for the users, companies reviewed the various release distribution services and selected the best news release distribution services. Our best picks are on the bases of quality, usability, pricing, and other important features that are necessary for a .
News release Sample
FOR IMMEDIATE RELEASE of ASIAPRESSWIRE CO., LTD
The ASIAPRESSWIRE CO., LTD Moves Headquarters to Normal, Illinois
New Location Allows for Expanded Operations
Chicago, October 29 – The ASIAPRESSWIRE CO., LTD () will be moving its headquarters and all operations to a new location in Normal, Illinois, from its current home in downtown Chicago, early next month.
“The new location will allow us to greatly expand our operations while lowering our monthly rent,” said ASIAPRESSWIRE CO., LTD James Brian.
The expansion comes as ASIAPRESSWIRE CO., LTD is seeing an increase in demand for its products. They anticipate hiring for 100 positions early next year, as they settle into their new location.
About the ASIAPRESSWIRE CO., LTD
The ASIAPRESSWIRE CO., LTD has been in the business of making things for the B2C and B2B markets since 1976. It was recently recognized as one Illinois’ best places to work, and as a regional leader in manufacturing.
James Brian – Public Relations
Who to send their news release To
( How to Find the Right News release Recipient)
1. Determine their target audience.
This refers to the readers who will see their news release or news story once a media outlet publishes it. By determining their target audience, companies can tailor their news release to capture their attention and refine their search for the right news release recipient. A good method to identify their target audience is by looking at the content of their news release.
Research the type of media platforms their target audience prefers. While companies may feel the need to send their news release to traditional media outlets like newspapers and magazines, their target audience could predominantly make use of online publications or platforms like social media or blogs. It won’t be beneficial to identify a target audience without determining which platforms they prefer as well.
2. Identify media outlets that serve their target audience.
Start by looking at local media outlets in their area. By doing this, companies can identify the media outlets that reach audiences that are able to purchase or support what they’re trying to sell in their news release, whether its a fundraiser, grand opening, or new product.
Conduct research. Go to stores that sell various media publications and look through the sections that appeal to you. For example, if they’re interested in sending out sports-related news releases, research the top trending sports magazines and newspapers. Once complete, make a list of all the publications that meet their target audience.
Look at different media platforms. As mentioned in the first step, traditional forms of media are no longer their only option. While sending to newspapers and magazines is still recommended, consider online media as well. These include online publications, social media, blogs, and podcasts.
3. Find the appropriate contact person.
This will either be a reporter, a features editor, a managing editor, or the actual publisher. If they’re looking to have their news release covered via radio and television, the contact person will be the producer, executive producer, news director, or program manager.
Companies can call the station, publication, or search the internet to help track down the correct name and contact information. When compiling a list of contact information, make sure companies get the full name of the recipient, email address, official job title, and telephone number.
4. Create a media contact list.
Now that they’ve identified their target audience, media outlets, and appropriate contact persons, companies can start compiling a media contact list. If their news releases cover different industries, such as beauty, sport, and fashion, their target audience will be different. Therefore, to help refine their distribution process, companies recommend creating a separate list for each niche group.
Regularly update their media contact list. Over time, new media outlets could open up, journalists and editors could move to other publications, or publications could shut down. It’s best to keep in touch with their media contacts and add to their list where and when it’s appropriate.
5. Write a well-crafted news release.
Media outlets receive hundreds of news releases each day. Even if companies send their news release to the right contact person, their story may never be published or given the air time it needs if it’s in the wrong format. Their best way to attract the attention of journalists and editors is by sending a well-crafted and detailed news release.
Ensure their news release meets industry standards as journalists will rarely inquire further if they receive a news release with multiple errors and formatting issues. It’s best to study the requirements beforehand and draft a news release that meets all guidelines.
6. Distribute their news release.
Companies can either distribute their news release personally or make use of a news release distribution service. With a professional distribution service, their news release will receive maximum exposure as most companies already have a wide network of media contacts on hand. In addition, companies have the option of sharing their media contacts list with the distribution service, while also making use of their easily customizable news release templates.
How to Write a News release:
1. Plan the content.
Spend some time thinking about the message that companies want to convey to the audience. The release should be concise, so write down the basic details and then trim out any unnecessary items.
Once they’ve identified the key target audience, companies can start tailoring the content to pique their interests. Try to include trending topics that are currently affecting the audience or industry they’re writing about.
2. Adopt a journalistic style of writing.
A news release should be ready for publication as much as possible. Take the time to research regular news articles and try to mirror the tone and style when creating a news release. This helps features editors and journalists formulate a story and determine if the tone matches their news outlet’s style.
Most news releases follow the AP style, a set of guidelines created by the Associated Press (AP) that help govern the way media outlets write their news stories. Because most media outlets and freelance journalists follow the AP stylebook, news releases are expected to be in the same format. The AP stylebook includes guidelines for punctuation, dates, numbering, capitalization, and pronoun usage.
3. Choose the type of news release companies want to create.
Since its inception in 1906, the importance and the purpose of news releases have greatly evolved to meet the specific needs of the business sending the release and the media outlet covering the story. Due to this gradual change in the public relations industry, new types of news releases have emerged.
There are currently three common news releases used today. These include the standard release, a media advisory, and an embargoed news release.
4. Inform the media about when the news release can be made public.
When companies start crafting the news release, companies should already know if the information provided is available for immediate release. If so, start the news release with the title, “FOR IMMEDIATE RELEASE.” Place the release information in the top left corner of the news release and make sure the information is in all caps. If companies decide to create an embargoed news release, companies must title the document, “NOT FOR IMMEDIATE RELEASE,” and follow this with the official publication date.
5. Write a headline and subhead.
Include an intriguing headline that captures the reader’s attention as most recipients decide to read or skip a news release based on its headline. Due to its significance and position in the news release, the headline has to be brief, attention-grabbing, and able to convey the importance of the release.
A subhead should be placed just below the headline and is generally italicized. In addition, the font size of the subhead should only be one point smaller than the headline. This means the subhead should be 13 points in size.
6. Include a dateline.
A dateline stipulates when and where the events in a news release took place. The dateline is placed in the first sentence of the opening paragraph and includes the state and city where the news release originated from. Make sure that companies type the dateline in bold font, as this will help the journalist or editor immediately see if the story is new and meets their printing schedule.
7. Write the opening paragraph.
Aside from the headline, the opening paragraph is one of the most important sections to focus on when writing a news release. The main priority of the opening paragraph is to convey the news value of the news release in a quick and concise manner.
Focus on answering the Five Ws. To keep the reader interested, journalists are taught to answer the Five Ws in their opening statements. This is a great trick public relations businesses have come to adopt. If companies want a journalist to cover the story, companies need to sell the information in the format they’re familiar with. Essentially, they’ll need to learn to think and write like a journalist.
8. Write the body paragraphs.
Compromising three to five paragraphs, the body is the heart of the news release, fully explaining the finer details that are not covered in the first paragraph.
9. Add a boilerplate.
While a boilerplate is generally preferred, adding one to the news release is optional. A boilerplate is a brief description of the business’s history or background. This section could also apply to the individual sending the news release. For example, if the news release is about a research study, the boilerplate could be about the head researchers’ history in the field and their background information.
Include a boilerplate if they’ve never sent news releases to or worked with the media outlet in question. Only provide a basic understanding of the business’s background, including its inception, values, awards, and leadership structure. Ultimately, companies want journalists to read the boilerplate and not have to conduct extensive research about the business.
10. Provide contact information.
If a media outlet decides to cover a story, they will need to know who to contact for interviews, photographs, and more. This is why it’s important to include the details of the media contact managing the news release. If they’re working through a public relations firm, include the name and contact details of the account manager. However, businesses do have the option of including the details of their in-house media relations expert.
Include the full name of the media contact, as well as their job title, phone number, email address, and business website. Once they’ve entered this information, end the news release with three hashtags (# # #). This indicates the news release is finished.
11. Proofread the finished news released.
Companies should always proofread the news release before companies distribute it as small mistakes could result in the spread of misinformation. Whether they’re working for a public relations firm or an in-house media consultant, the information provided in news releases represents a business. Sending journalists and editors news releases with multiple grammatical and spelling errors will cause them to take the news release less seriously, and over time, lead to mistrust in the source.
12. Identify who companies want to send the news release to.
The success of the news release heavily depends on who companies send it to. Ideally, companies want to send the news release to media publications that serve the target audience. If companies send the news release to a media outlet that doesn’t publish similar stories, the news release will most probably be disregarded and earn companies a bad reputation with the features editor.
13. Distribute the news release.
Most businesses use news release distribution services to publish their news releases. A distribution service takes the legwork out of publishing the news by publishing it for companies and disseminating it to a variety of media outlets to give companies maximum exposure.